Abdalsalam Alhaj is a Sudanese digital media producer and visual storyteller. He is the founder of Rift Digital Lab. He is passionate about AR/VR and self-expression. His work puts a spotlight on stories often overlooked by mainstream media, treasures the local, the small-scale, evokes the passage of time, questioning the attitudes, fears and unwritten rules which have formed our environment and behavior within it. His goal is to open unexplored stories, places of curious self-expression, but also a world of new relationships, new chances and beginnings, and most importantly, new stories by using immersive technology.